Basic steps for SEO

[seowebsite]

1 Don't Re-Use Your Title Tag On Every Page
Many times your website designer doesn't even realize this is being done. Your creative team is more concerned with the visual presentation than to worry about something they consider more of a minor 'nuisance".
Most of the time, your website has been created from a template, which ensures that everything looks the same -design wise- from one page to another. This is perfect to get the site off the ground and out there. Most WYSIWYG (what you see is what you get) editors work this way as well, templates allow for easy production of web pages.
The drawback to this from an SEO perspective is that the Title and Meta tags are all repeated. To get your website off on the right foot, change each page's title tag to reflect what the page is about. You'll be surprised at the good this can do for each of your web site's pages.

2 Keyword Research
It would be wise to do at least a little keyword research before your launch your website. Understanding how your audience searches is the most beneficial thing you can do for your website. Doing even the slightest amount of research can clue you into small idiosyncrasies that could be "gold mines" in disguise.
Keyword research can also let you know how to target the content on your page, how to word each page's title tag and whether people really are searching on your business name. It's well worth the time spent to discover exactly what you need to target to have a successful website.

3 Don't Use Keywords In Images
Your designer might yell at you, question your judgment, or complain that it will ruin the aesthetics of the design, but let me put it to you this way; "What good is a great design if no one can find it?"
If your keywords are embedded in images, the search engines have no clue that keyword is related to your page. They cannot "see" your images. So if the term "camel rides" is important to your business, make sure it's actual text somewhere within your content, not part of an image.

4 Check Your Robots.txt File
Check, double check and go back and recheck that Robots.txt file. Make sure it's in the root folder of your domain. Ensure all the folders and files you want to be found by the search engines are allowed. Any development folders, javascript folders, css folders or private folders, you do not want to end up in a search engine results
should be disallowed.

[devo]

I dont have a Robots.txt file. How important are they and how should I create one?

[seocouple]

Google analytics and submission of sitemap.xml to Google is very important too.

[seocedrus]

Originally Posted by devo

I dont have a Robots.txt file. How important are they and how should I create one?

You can find the format of robot.txt then write by yourself!
You will find it very simple.
good luck!

[lenesyn]

I didn't heard of Robots.txt file yet. What is it? Tell me more about it. Thanks

[marketraisecorp]

• Search engine friendly web page urls in your site.The inner pages of your site have the urls followed by the domain and then describing your content.
• Optimization of all your meta tags which mainly includes (title,keywords and description)
• Internal linking between the pages in the site. Internal linking must be done wherever required such that google does not spam it.The major pages of your site must be linked to your homepage.
• Creation of sitemap is important so that all your web pages are indexed by search engines
• Good quality content is liked by most of the search engines. Content should be information rich which is relevant and inspiring-yet do not forget the spiders.
• Make sure that your html code is free of errors and warnings