[efix]

This is what I do for clients to bring them local business and it works.

I do a keyword research and determine a list of keyword and list them on excel. Don't use too high or too low daily search counts keywords, but in between. If you are doing a ppc, then you might already know good kws that converts for you. Kw research is a very important part of this and none of the following will matter if you do not have good targeted key phrases.

Next you determine a page for each keyword. With the home page being your hardest kw. And paste the URL in the excel sheet you started. I strongly advise 1 kw per page. If you do not have a page for a keyword, call it 'new page'.

Next you write a meta description for each kw/pages on the spreadsheet. Use the kw twice with the first one being the first word of the description.

Now you need 300 to 500 words of content per page with a kw density of 5% ish. I do a word doc per kw. This is very time consuming but is the most important. Good content is king! And remember that ppl will read it, not only bots, so make it read nicely.

You are now ready for site optimization.

The navigation should use your kws in the text link.

It makes it really easy if you target one kw per page. This is what I do:
URL: /kw.html
Title: kw - site name
Meta kw: "kw" (nothing more)
Meta desc: paste from excel
H1: kw
Paste you content.

Now interlink your pages a little. Build some links from within your content, using the kw in the link.

That's it. Now if this is not working in Google, build some incoming links, but Yahoo and MSN should rank you no problem.

Good luck Nix!