05-08-2008, 06:28 AM
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SEO Expert
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Join Date: Mar 2008
Posts: 66
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Google PPC should generally get a CTR between 1-2%; above 3% is good; below 0.5% you should cancel. Mileage varies hugely here though - campaigns in some verticals will be able to sustain 8%-40% CTRs with the right keywords and creative.
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